The presentation of your home is perhaps the single most critical step in your campaign to achieve top dollar. First impressions are vital in our fast-paced real estate market. Those listings than can instantly captivate a buyer with a sense of inviting warmth and positive energy have proven to attract the most attention and the highest bottom line. This “positive association,” or the approving psychological reaction of buyers initially viewing your home, is one of the keys of staging. A professionally decorated home that has been de-cluttered and neutralized invites the buyer to view the home as their own, and to envision living in such an environment.

Geoffrey Nelson is a strong proponent of staging homes for sale, and he incorporates this art of arranging and preparing homes for sale into his top-producing marketing plan. To service his sellers professionally and expediently, Geoffrey maintains close business relationships with leading stagers on the Peninsula. Home staging can be performed on many different levels: whether it’s simply re-arranging existing furnishings, removing some items, minimizing, and accessorizing, or completely staging the home from scratch using all new furniture and accessories. Creating an open flow of traffic is also important, as open house visits and showings can often be busy and brief. Easy navigation and room-to-room flow will increase the appreciation of your home’s architectural nuances, while not distracting viewers from the home's inherent beauty.

Geoffrey’s track record representing sellers includes success stories in all staging capacities. In some cases, staging will be a collaborative effort between Geoffrey, the homeowner, and professional stagers. In other situations, such as a vacant home or model home, Geoffrey and his stagers will perform on “auto pilot” delivering a gorgeous finished product and peace of mind for the seller who may be a builder, relocated homeowner, or anxious to get on the market with the least involvement. The staging process works hand in hand with Geoffrey’s marketing plan. Geoffrey is a firm believer in utilizing only the most elite professional photographers, and this art will shine to even greater effect with the staged final product. Evening photography will also show with its greatest romantic impact when the front landscaping is beautifully arranged.

Timing is another important element of the selling process, and with Geoffrey’s staging and marketing capabilities, sellers are assured of perfect positioning in the marketplace…and the result is the biggest impact. Homes that “show well” or present themselves in the most welcoming, positive light, have the greatest likelihood of achieving top dollar in the shortest amount of time .When you speak to Geoffrey about selling your home, he most likely will describe creating a “buzz” around your home and finding the “sweet spot” with his focused marketing plan. The buzz, or overall public impression and interest level, will be cultivated even before you hit the market and plateau as you approach your first open house and continue into the marketing period. Positive associations and good word of mouth about your home will be important, both amongst the Realtor community, and the circle of potential buyers who are interested in making an offer. To this end, Geoffrey’s staging and marketing plan will have you perfectly positioned in the marketplace. Your success story…from beginning to end!

Copyright Geoffrey Nelson, 2009. Unauthorized use of this content in any medium is strictly prohibited.